Our Work - Vircle

Introduction

Pretti aims at connecting its service providers with clients through a mobile platform. We built a state-of-the-art mobile app and web platform that works alongside harmoniously to streamline its brand presence.


Pretti is a revolutionary platform designed for contemporary women on the go. Users can search up to thousands of salons, beauty parlours, spas or aesthetic centres on their app instantly. Pretti is a revolutionary platform designed for contemporary women on the go. Users can search up to thousands of salons, beauty parlours, spas or aesthetic centres on their app instantly.

Client

Pretti


Project Type

Brand Strategy
Art Direction
Mobile App UI/UX Design
Web Design
Mobile App Development


Location

Kuala Lumpur, MY


Principal Logo


Symbol

THE STORY

Pretti is a revolutionary platform designed for contemporary women on the go. Search up to thousands of salons, beauty parlours, spas or aesthetic centres instantly through our state-of-the-art mobile app. Whilst we are proud of our mobile app, Pretti is also established to turn competition into cooperation amongst businesses through our platform.

Pretti's clients have experienced exponential growth by choosing them as we connect them instantaneously to their vast base of users, where they are ready to book their next appointment related to beauty matters.

BRAND COLOUR INTRODUCTION


Colours. Don’t they just make everything recognisable? They do. And to us, Pretti Pink (more specifically #ed4a80) represents the brand as a whole. However, we have integrated other colours as well alongside to give any final touches a more contrasting twist.

The colours used in your company identity are more important than you might think. Each hue will help to embody the principles of your brand and make it more recognizable to users. The colours you use in all aspects of your business — from the shades in your logo to those in app design and social media posts — will help to underpin the design language you create and make it more recognizable to your followers, customers and community.

UI/UX Design

We strived to create a groundbreaking mobile app that’s capable of capturing the attention of the most savviest user out there. The infusion of warm and yet balanced colours exudes a premium and top-notch feel. Also, with a streamlined and intensively-throughout user experience (UX), it’s guaranteed one can instantly identify it’s us, which is Pretti!

COMPANY POSITIONING


We call ourselves the pioneers of connecting customers to businesses focused on beauty. Not only our mobile app is designed to enable users to find the nearest or best-rated beauty parlour, we also enable them to interact with businesses by setting an appointment, make payment or even rate their service. This is what makes us unique, and we believe that Pretti is set to revolutionise the beauty and cosmetics industry.

THE GOAL

Our goal is to make Pretti instantly identifiable through our unique presence in the online world. Be it from our logo, tagline or even word of mouth, Pretti is and will always be recognised as the most sophisticated mobile app connecting customers with beauty parlours and businesses.

THE COMPANY

We call ourselves the pioneers of connecting customers to businesses focused on beauty. Not only our mobile app is designed to enable users to find the nearest or best-rated beauty parlour, we also enable them to interact with businesses by setting an appointment, make payment or even rate their service. This is what makes us unique, and we believe that Pretti is set to revolutionise the beauty and cosmetics industry.

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