Our Branding Services
Corporate Brand Audit, Strategy & Consulting
Gain insights from different audience segments and locations or existing industry data which saves 90% of the cost of developing market insights. Strategy Definition varies depending on factors such as brand architecture, stakeholders risk and responsibilities, customer segments, product portfolio or brand name. Book and schedule a simple brand health check with us for free!
Branding Identity Development & Positioning
Since the start of civilization we have used names, signs and symbols to identify individuals and organizations. From national flags to crests on shields. Brand identity is the heraldry in modern marketing equivalent and its elements such as name, logo, colours and typography are powerful triggers that spark the brands’ memorability in the marketplace.
Strategic Messaging & Copywriting
People have become brands and brands have become people. Regardless, a brand has valuation and that means serious business. A living brand is treated as an organization and there will be several types of people that need to be communicated differently and strategically - stakeholders, partners, employees and customers. There is no one size fits all. They can hear, but they may not listen.
Logo
Design
Sailors arm up when they recognize a pirate flag. It’s a showcase of who they are, and what they can do. Your brand is more than just a logo or a name, it’s an emotional connection with your target audience. Your customers aren’t just buying product features or price, they need a more compelling motive, a reason to engage with your brand emotionally. Let us help your emblem grow as a buying magnet.
Collateral & Stationery Design
Branded collateral is not just advertising. It’s the cumulative touchpoints that your audience have with your brand. 72% of decision makers are swayed by their own gut feeling or the feelings of others. This means that the first impression people have of your brand is more important than anything else when it comes to whether or not they will do business with you. When that first point of contact is a sales pitch, it’s your own appearance and presenting style that is judged.
Product Branding Development
In a game of poker, you don’t show anyone your cards in hand. You keep them till and play out the strategy you have in your head. Similar to product branding development, even the best of your products have to be strategically placed in the market. There are many aspects and speculations that can be tabled to ride the best wave. One of our key strengths is the art of storytelling and how we apply them to no only create hype for your brand, but to carry your consumers to ‘show hand’ when you’re ready.
Packaging
Design
They say “don’t judge a book by its cover”. Sorry, that doesn’t apply here. Often it is the packaging, business cards, brochures or exhibition stands that form the first interaction that prospective customer has with your brand. What the branding conveys and says about you to them can make or break that interaction. Here’s another saying that you can think about, people only remember what they like and dislike, there is no in between. Let us be your guide.
Signage and
Advertising
Imagine walking to a shopping mall without signages. Preposterous? What about driving on a busy street without a road sign board? M-A-Y-H-E-M. I think we can both agree that signages are one of the utmost priorities of a business. With your brand done right, and signage to aid the projection of your brand, you have already won half the battle. 76% of consumers (8 in 10) always enter a store they had never visited before based simply on its signs. This turns signage into a business’ most basic and most effective form of advertisement.