Digital Marketing – Subture https://blog.subture.com Blog Thu, 13 May 2021 03:19:18 +0000 en-US hourly 1 https://wordpress.org/?v=5.7.2 https://blog.subture.com/wp-content/uploads/2021/05/favicon.png Digital Marketing – Subture https://blog.subture.com 32 32 Understanding Facebook’s Algorithm https://blog.subture.com/understanding-facebooks-algorithm/ https://blog.subture.com/understanding-facebooks-algorithm/#respond Thu, 13 May 2021 03:05:11 +0000 https://blog.subture.com/?p=115 Now as Facebook deals with the rise of fake news and unwanted content that could pose a risk, the social media giant has updated its algorithms by shunning those aforementioned shambles to make its platform a better place for users to interact with friends and families. However, this revamp could very well hinder your business […]

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]]> Now as Facebook deals with the rise of fake news and unwanted content that could pose a risk, the social media giant has updated its algorithms by shunning those aforementioned shambles to make its platform a better place for users to interact with friends and families. However, this revamp could very well hinder your business content (e.g., commercial-related posts, marketing promos and advertisement campaigns) from reaching out organically.

This move will also alter its News Feed by prioritising “humanised” posts, so one can now view a friend’s information update, statuses, or even reminding both parties on how long they have stayed connected on the platform more frequently.

Mark Zuckerberg even said that, “You’ll see less public content like posts from businesses, brands, and media. And the public content you see more will be held to the same standard — it should encourage meaningful interactions between people.”

Should we all just shun Facebook away and pursue marketing or sales activities elsewhere? Hold it right there. Facebook has put up an official press info for users to learn more about its changes in algorithm, but if you’re keen on getting straight to the point, here are some simple tips we’ve compiled for you to learn more.

Create engaging content.
Creating content just to keep your page active isn’t good enough these days. What Facebook wants you to do is engage with your viewers by coming up with posts that are capable of drawing your audiences to leave a comment, sharing, or spend more time dwelling on it. Curate posts that are beneficial for the Facebook community.

More reactions.
Posts receiving more reactions (e.g., a ‘wow’, ‘love’ or ‘haha’) will also see better exposure, leading FB’s algorithm to view it as a priority post within the community. So don’t leave someone’s comment unreplied and start generating engaging stuff to get organic reach.

Live videos.
Another great addition to the platform that guarantees better viewership from your audiences. Live streaming any marketing activities and promotions do command a sizeable viewership, but it depends on how you’re positioning your marketing angle, timing and followership number. Non-live video-based content also does the job well enough — though it’s not as engaging or interactive in real-time.

Be responsive.
No matter what kind of page you’re managing, it’s important to reply to anyone who has left a private message or comment on any posts. Queries or questions left unanswered will reflect your page’s inactiveness; which allows its algorithm to downplay any potential exposure of your page or any posts on the News Feed.

Timing of your post.
Simple: If you are posting anything up on FB at 3am your local time (when everyone’s fast asleep), or during off-peak hours, then it’s guaranteed your post will never see the engagement you desire for. Always keep in mind about when and whether people will be scrolling through Facebook throughout the day. Hours between 8am-10am are known to be the best time, and the same goes for mid-noon (between 12 noon-2pm). Weekends are good to get some content up, too; just make sure it’s worthy of your viewers’ attention.



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]]> https://blog.subture.com/understanding-facebooks-algorithm/feed/ 0 Web CTA https://blog.subture.com/web-cta/ https://blog.subture.com/web-cta/#respond Thu, 13 May 2021 03:02:26 +0000 https://blog.subture.com/?p=112 In the world of all things online, it’s a never-ending learning curve for many to explore the best possibilities to benefit oneself — be it from marketing your brand on social media platforms, talking to another colleague across the pacific ocean in real time via Skype, or even stream your favourite Sherlock TV series on […]

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]]> In the world of all things online, it’s a never-ending learning curve for many to explore the best possibilities to benefit oneself — be it from marketing your brand on social media platforms, talking to another colleague across the pacific ocean in real time via Skype, or even stream your favourite Sherlock TV series on Netflix.

But what if you’re a driven entrepreneur looking at building your first website to get your brand out there? Sometimes, a website alone isn’t good enough; or let alone, one that’s beautifully-designed but lacking vital CTA functions. But wait a minute, what’s a CTA?

CTA stands for Call To Action. It’s technically a link embedded into a button on a website that directs web visitors to explore further. They can direct users to a page displaying about a company’s information, visiting an integral part of a website, or could even translate to sales or enquiries depending on how it’s designed by the webmaster itself.

Also, CTAs do enhance the click-through rate of one’s website by engaging users to visit other sections beyond the homepage. This is a great way to further elevate your website’s presence on any search engine; consecutively helping your site to tap into its SEO potential.

So, is there a way to create good CTAs in a bid to attract web page visitors by redirecting them to another part of a website that’s deemed important? Here are three simple tips:


1. Give it an attractive outlook.
The goal here is to draw attention, and the best way forward is to place your CTA(s) in a prominent location within your website. However, placement flow also plays a vital role here because you wouldn’t want to place a CTA before any intended product or informative description. Secondly, do inject some pizazz (e.g., a bolder outline or a subtle but attractive appearance) to draw attention!

2. Use a fitting line of text.
Texts used on CTAs doesn’t need to be long; in fact, the shorter it is, the more effective it gets. Examples like “Buy Now”, “Speak To Us”, “Reserve Your Spot, or even “Click Here” does the job well enough. What’s important, though, is by connecting the text used on your CTA to relate with the intended product, service, promotion and etcetera to maximise effectivity. Let’s say if you’re selling online tickets with a promo thrown in for a limited time, then your CTA should write “Book Now!” to raise the likelihood of your webpage’s visitors to take action.

3. Make sure it stands out.
Common mistakes most websites make are sandwiching CTA(s) alongside sizeable images or design elements. This results in a rather ununiformed layout, of which could lead viewers to simply leave the site due to confusion. To avoid this, maintain a white space around the CTA button to create a visual break to truly reflect its core function!



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