{"id":115,"date":"2021-05-13T03:05:11","date_gmt":"2021-05-13T03:05:11","guid":{"rendered":"http:\/\/157.245.54.157\/blog\/?p=115"},"modified":"2021-05-13T03:19:18","modified_gmt":"2021-05-13T03:19:18","slug":"understanding-facebooks-algorithm","status":"publish","type":"post","link":"https:\/\/subture.com\/blog\/understanding-facebooks-algorithm\/","title":{"rendered":"Understanding Facebook\u2019s Algorithm"},"content":{"rendered":"\n

Now as Facebook deals with the rise of fake news and unwanted content that could pose a risk, the social media giant has updated its algorithms by shunning those aforementioned shambles to make its platform a better place for users to interact with friends and families. However, this revamp could very well hinder your business content (e.g., commercial-related posts, marketing promos and advertisement campaigns) from reaching out organically.

This move will also alter its News Feed by prioritising \u201chumanised\u201d posts, so one can now view a friend\u2019s information update, statuses, or even reminding both parties on how long they have stayed connected on the platform more frequently.

Mark Zuckerberg even said that, \u201cYou\u2019ll see less public content like posts from businesses, brands, and media. And the public content you see more will be held to the same standard — it should encourage meaningful interactions between people.\u201d

Should we all just shun Facebook away and pursue marketing or sales activities elsewhere? Hold it right there. Facebook has put up an official press info<\/a> for users to learn more about its changes in algorithm, but if you\u2019re keen on getting straight to the point, here are some simple tips we\u2019ve compiled for you to learn more.

Create engaging content.<\/strong>
<\/em>Creating content just to keep your page active isn\u2019t good enough these days. What Facebook wants you to do is engage with your viewers by coming up with posts that are capable of drawing your audiences to leave a comment, sharing, or spend more time dwelling on it. Curate posts that are beneficial for the Facebook community.

More reactions.<\/strong>
Posts receiving more reactions (e.g., a \u2018wow\u2019, \u2018love\u2019 or \u2018haha\u2019) will also see better exposure, leading FB\u2019s algorithm to view it as a priority post within the community. So don\u2019t leave someone\u2019s comment unreplied and start generating engaging stuff to get organic reach.

Live videos.<\/strong>
<\/em>Another great addition to the platform that guarantees better viewership from your audiences. Live streaming any marketing activities and promotions do command a sizeable viewership, but it depends on how you\u2019re positioning your marketing angle, timing and followership number. Non-live video-based content also does the job well enough — though it\u2019s not as engaging or interactive in real-time.

Be responsive.<\/strong>
<\/em>No matter what kind of page you\u2019re managing, it\u2019s important to reply to anyone who has left a private message or comment on any posts. Queries or questions left unanswered will reflect your page\u2019s inactiveness; which allows its algorithm to downplay any potential exposure of your page or any posts on the News Feed.<\/p>\n\n\n\n

Timing of your post.<\/strong>
<\/em>Simple: If you are posting anything up on FB at 3am your local time (when everyone\u2019s fast asleep), or during off-peak hours, then it\u2019s guaranteed your post will never see the engagement you desire for. Always keep in mind about when and whether people will be scrolling through Facebook throughout the day. Hours between 8am-10am are known to be the best time, and the same goes for mid-noon (between 12 noon-2pm). Weekends are good to get some content up, too; just make sure it\u2019s worthy of your viewers\u2019 attention.<\/p>\n\n\n\n



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Now as Facebook deals with the rise of fake news and unwanted content that could pose a risk, the social media giant has updated its algorithms by shunning those aforementioned shambles to make its platform a better place for users to interact with friends and families. However, this revamp could very well hinder your business […]<\/p>\n","protected":false},"author":5,"featured_media":116,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[5],"tags":[],"yoast_head":"\nUnderstanding Facebook\u2019s Algorithm – Subture<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/subture.com\/blog\/understanding-facebooks-algorithm\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Understanding Facebook\u2019s Algorithm – Subture\" \/>\n<meta property=\"og:description\" content=\"Now as Facebook deals with the rise of fake news and unwanted content that could pose a risk, the social media giant has updated its algorithms by shunning those aforementioned shambles to make its platform a better place for users to interact with friends and families. 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