In the world of all things online, it\u2019s a never-ending learning curve for many to explore the best possibilities to benefit oneself — be it from marketing your brand on social media platforms, talking to another colleague across the pacific ocean in real time via Skype, or even stream your favourite Sherlock TV series on Netflix.
But what if you\u2019re a driven entrepreneur looking at building your first website to get your brand out there? Sometimes, a website alone isn\u2019t good enough; or let alone, one that\u2019s beautifully-designed but lacking vital CTA functions. But wait a minute, what\u2019s a CTA?
CTA stands for Call To Action. It\u2019s technically a link embedded into a button on a website that directs web visitors to explore further. They can direct users to a page displaying about a company\u2019s information, visiting an integral part of a website, or could even translate to sales or enquiries depending on how it\u2019s designed by the webmaster itself.
Also, CTAs do enhance the click-through rate of one\u2019s website by engaging users to visit other sections beyond the homepage. This is a great way to further elevate your website\u2019s presence on any search engine; consecutively helping your site to tap into its SEO potential.
So, is there a way to create good CTAs in a bid to attract web page visitors by redirecting them to another part of a website that\u2019s deemed important? Here are three simple tips:<\/p>\n\n\n\n
2. Use a fitting line of text.<\/strong> 3. Make sure it stands out.<\/strong> In the world of all things online, it\u2019s a never-ending learning curve for many to explore the best possibilities to benefit oneself — be it from marketing your brand on social media platforms, talking to another colleague across the pacific ocean in real time via Skype, or even stream your favourite Sherlock TV series on […]<\/p>\n","protected":false},"author":5,"featured_media":113,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[5],"tags":[],"yoast_head":"\n
1. Give it an attractive outlook.<\/strong>
<\/em>The goal here is to draw attention, and the best way forward is to place your CTA(s) in a prominent location within your website. However, placement flow also plays a vital role here because you wouldn\u2019t want to place a CTA before any intended product or informative description. Secondly, do inject some pizazz (e.g., a bolder outline or a subtle but attractive appearance) to draw attention!<\/p>\n\n\n\n
<\/em>Texts used on CTAs doesn\u2019t need to be long; in fact, the shorter it is, the more effective it gets. Examples like \u201cBuy Now\u201d, \u201cSpeak To Us\u201d, \u201cReserve Your Spot, or even \u201cClick Here\u201d does the job well enough. What\u2019s important, though, is by connecting the text used on your CTA to relate with the intended product, service, promotion and etcetera to maximise effectivity. Let\u2019s say if you\u2019re selling online tickets with a promo thrown in for a limited time, then your CTA should write \u201cBook Now!\u201d to raise the likelihood of your webpage\u2019s visitors to take action.<\/p>\n\n\n\n
<\/em>Common mistakes most websites make are sandwiching CTA(s) alongside sizeable images or design elements. This results in a rather ununiformed layout, of which could lead viewers to simply leave the site due to confusion. To avoid this, maintain a white space around the CTA button to create a visual break to truly reflect its core function!<\/p>\n\n\n\n
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